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普什宁江公司:强化“三保”工作,全力打好营销市场攻坚战

2022-09-20 15:40:26   来源:    点击:
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       为积极应对目前严峻的市场形势,结合公司经营需要,9月14日下午,销售公司组织召开了公司四季度营销工作会议。公司董事长高超,副总经理蔡春等公司高层,销售公司各大片区经理,各装配事业部、生产、技术、品质等职能部门第一负责人通过线上线下的形式参加了会议。
       会上,与会各级人员针对如何有效开展公司四季度的营销工作进行了积极发言,从各大片区四季度重点工作及目标,到各装配事业部协同销售走访调研;从生产和技术的全力支持和延伸,到产品质量的改进等多方面拟采取的措施进行了阐述和表态,全力确保公司四季度目标的实现。
       公司副总经理蔡春对四季度营销管理工作提出思想统一、目标责任明确、高效协同、宣传创新、服务促销、产品优化等六个方面的具体要求,明确了销售部门四季度新增有效合同目标,要求公司各部门加大配合与协同,全力以赴保订单、保回款、保市场,确保年度目标的全面完成。
       在听取营销团队汇报后,结合近期市场调研,高超指出,在经济下行、反弹乏力、疫情反复等形势下,营销团队的辛勤付出值得肯定;但指标完成情况、行业及细分产业分析、销售模式单一、客户投诉抱怨解决实效性和客户第一的统一认识等几个方面依然存在问题和差距。
       对公司四季度营销工作,高超强调,公司上下要按照“转变观念、统一思想、坚定信心、逆势而进”总体要求全力拓展市场。
       一是目标导向,千方百计抢订单。按照滚齿数车快进、卧加专机稳进、专项FMS跟进的思路,对照目标指标,全力拓展市场。
       二是现金为王,千方百计保回款。开实月度资金会,分解落实回款计划,做好销售合同关于付款模式、账期、定价等条款审核。
       三是适者生存,千方百计提升竞争力。不断的改善和提升质量、交付、供应链和售后工作质效,打造公司核心竞争优势。 
       四是以人为本,千方百计保安全。要有效防范化解新业态下的应收账款、发出商品等履约风险,驻外同事要重视防疫、工作和生活安全,确保万无一失。
       五是客户第一,千方百计建联系。聚焦客户满意度,聚焦客户需求,聚焦为客户创造价值!   (文/图 销售)

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